Hierro A Medida

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Hierro A Medida

Category -eCommerce
Clients -Pol Salvadore Spoch
Date -2024-03-25
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The Vision & Challenge

Digitizing the steel industry with a custom parametric pricing engine.

The Vision & Challenge
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Mr. Pol Salvadore Spoch approached Fistech with a bold vision: to create Spain’s first fully digital iron and steel warehouse. The challenge was twofold: creating a modern, 'Apple-like' UX for heavy industrial products and automating complex physical calculations (weight, density, and cutting precision) that usually require a manual quote.

  • Brand Strategy
  • Custom Parametric Engine
  • MERN Stack Development
  • Industrial SEO
  • Logistics Automation
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The Fistech Solution: 'Engineered Simplicity'

We moved beyond standard eCommerce templates to build a custom platform designed for high-concurrency. Typography and hierarchy were tuned to ensure contractors could order materials directly from a construction site with zero friction.

Parametric Pricing

Custom algorithm calculating real-time pricing/weight in $mm/cm$.

Logistics Automation

Smart logic gate for Camión Grúa delivery based on material length ($> 2.5m$).

The ROI & Results

Our SEO-first architecture and automated calculations didn't just look good—they transformed the business bottom line.

90% Friction Reduction
User Experience
20+ Hours Saved/Week
Efficiency
Western Europe SEO Dominance
Market Reach
Hierro A Medida | Fistech Ventures